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The Bastardization Continues…

Media is the biggest culprit when it comes to corrupting the English language. Back when I was in school, it was the TV personalities and reporters who started saying ‘persons’ instead of ‘people’.

‘Functionality’ began with computer geeks who never bothered to check a dictionary and started using it online.

Now TV is back to throw English right down the toilet. If you ever watch crime scene investigation type shows, and there are so many now, you’ll have heard this before. When looking at a person who’s been shot, they often discuss the ‘directionality’ of the bullet.  Exsqueeze me? Baking powder?  Let me put it a different way. Does this sound correct to you? What directionality should I drive to get to the U.S. border? What directionality is the wind blowing today? DIRECTION! The correct word is direction. There is no directionality, just like there is no functionality.

The newest trend in the destruction of the English language is using adjectives and adverbs as nouns. There is a Foodland Ontario TV commercial that is currently airing which uses ‘good’ as a noun. And no, it’s not ‘good’ as in ‘goods and services’. The young lady who narrates the commercial says things like “buy the good”, “share the good” and “cook the good”. Good lord!

A second one I’ve seen now is a Reebok/Sportchek commercial, where the narrator talks about “your better”. My better what? I keep waiting for the narrator to finish his sentence. How about my better speaking ability? My English is clearly better than yours? Maybe you better buy a dictionary?

That’s good enough for now. And no, I don’t feel any better.

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